The Road to Greatness
How One Man’s Vision Built the Number One Coldwell Banker in the State of Tennessee
August 13th, 2025
The team at Coldwell Banker Southern Realty is proud to share the steady, collective climb we’ve made across Middle Tennessee. This milestone didn’t happen overnight. It’s the result of years of dedication from our agents, managers, staff, partners, and leadership. At the heart of that journey is Rich Cosner, whose clear vision and hands-on approach have helped shape a culture where agents thrive and clients succeed.
A collective climb, years in the making
What you see today is the product of consistent execution. Teams across nine offices pulled in the same direction. Corporate support invested in training and marketing. Local leaders built trust in their communities. As a result, Coldwell Banker Southern Realty is recognized as the #1 Coldwell Banker in Tennessee, a status earned through performance, service, and staying power.
A vision with a system: Rich Cosner
For more than 35 years, Rich Cosner has trained new and experienced agents to outperform their markets. He stays close to the field, leading small “action groups,” coaching top producers one-to-one, and teaching practical skills in sales meetings. Rich remains accessible and focused on what matters most: the daily habits that build predictable results.
“Our job is to remove friction, provide clarity, and build repeatable wins. When agents succeed, clients succeed.” — Rich Cosner
Meet our team: Our Agents • Careers
Growth timeline
- 2020 — CBSR forms through the acquisition of Coldwell Banker Counce-Hooper in Lawrenceburg, establishing a strong base in Southern Middle Tennessee.
- 2021 — CBSR expands into Maury County with the opening of its Columbia, TN branch, further strengthening its Middle Tennessee presence.
- March 2023 — Acquisition of Coldwell Banker Seagroves-Neese in Shelbyville expands service into Bedford County.
- July 2024 — Acquisition of Coldwell Banker Barnes in Nashville adds scale in the state’s most competitive market.
See where we've grown: Our Offices
A multi-office network built for local strength
What began in Lawrenceburg now spans a nine-office network across Middle Tennessee, including Nashville and beyond. This footprint serves buyers and sellers with hyper-local expertise backed by Coldwell Banker’s national and international reach.
- 300 agents serving clients across the region
- Local knowledge with global syndication and referral pathways
- Dedicated support teams at the corporate level
Start your move: Search Homes • All Listings
A one-of-a-kind website built for clients and agents
CBSR launched a fully customized website designed for speed, search, and ease of use. It supports clients at every step and gives agents a strong platform to market their listings.
- Powerful property search with intuitive filters
- Office pages and agent profiles that highlight local pros
- Buyer and seller resource hubs
- Integrated Coldwell Banker Global Luxury® experience
Explore the site: Homepage • Global Luxury • Buyer’s Guide • Seller’s Guide
Agent support that compounds
CBSR invests in corporate-level marketing assistance and training that many firms leave to individual offices. The goal is simple: give agents more time for clients and more tools to grow.
- Centralized marketing strategy, asset creation, and campaign support
- Coaching and training led by Rich and the support center team
- Integrated tools: MoxiWebsites®, MoxiEngage® CRM, and MoxiPresent® for CMAs
- Targeted advertising across social and email
- Professional photography, video, and virtual tour services
Considering a move: Careers
Market impact for clients
Clients benefit from a blend of local knowledge and global reach. Listings travel through Coldwell Banker’s national network and international syndication. Luxury properties gain added exposure through Coldwell Banker Global Luxury®. Buyers get faster discovery. Sellers get stronger positioning and more qualified interest.
Get started: Find an Agent • Our Offices
About Rich Cosner
RICH COSNER IS ONE OF THE MOST SUCCESSFUL PEOPLE IN THE INDUSTRY FOR TRAINING NEW AND EXPERIENCED REAL ESTATE AGENTS.
Rich has been in the business of real estate for over 35 years and has been making waves in the industry since he began.
Rich reveals that every single office and company that he has owned or managed was successful in becoming a market leader — by a wide margin. Acknowledged as one of the most innovative leaders in real estate, Rich remains highly accessible to all the agents in his firm. In fact, he credits his success to his passion for his agents.
Rich is known for being involved with his agents at the street level. He personally conducts “action groups” many times a year during which he works for four weeks with a group of 10-15 agents, coaching them on how to grow their business to the next level.
Rich loves to share his insights to agents on how to deal with challenges in the real estate businesses during sales meetings with his branch offices. Over the years, Rich has also written lengthy letters to clients of his firm to help them understand current market conditions and how to take advantage of the real estate market changes at that time. He also devotes a portion of his time with one-on-one meetings with top-producing real estate agents, whom he has helped create powerful business plans to maximize the profitability of their business. He will work with his new and newer agents in small groups and get them to a position where they can survive in a new business and then thrive in that business.
Rich has a highly ambitious and competitive spirit and loves to watch his competitors closely, learning from not just their success stories, but also coaching his agents on how to compete with top-earners from other firms.
Learn more about the culture he’s built: Careers • Our Story
Gratitude
Coldwell Banker extends sincere thanks to everyone who made this possible: agents who serve clients with care, managers who lead by example, staff who support the work, and community partners who trust us. This is a team achievement built over years of consistent effort.
About Coldwell Banker Southern Realty
Coldwell Banker Southern Realty serves Middle Tennessee and North Alabama with a growing network of offices and a culture that puts agents and clients first. Backed by Coldwell Banker’s global brand, CBSR delivers trusted guidance, modern marketing, and local expertise.
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